So you want to start a behavioral science team?
All businesses are in the business of changing behavior. Companies, from Google and Walmart, have realized that in today's competitive landscape, it's necessary to use behavioral science to stay ahead. If you want to learn more about the field, and whether it's a good fit for your company, you're in the right place.
Behavioral science is the future.
Business strategy, product development, human resources, and marketing are just four of the areas currently being transformed by the behavioral sciences. Behavioral science brings scientifically validated findings to these functions, so that they can operate more effectively—generating better results in less time.
The Ground Floor.
Only a handful of large companies currently have active applied behavioral science groups. The revolution is still young. However, Silicon Valley has been applying behavioral science to its businesses for the past decade—to great success. Facebook, Instagram, Google, and Uber are just a few of the companies that have been able to succeed because of their unique understanding of how people think and behave.
The Talent (and Experience) Shortage.
There are fewer than 10 experienced behavioral science leaders who have the practical experience and track-record to help new companies build their own behavioral science teams. We started the behavioral science revolution in Silicon Valley, and have had unparlled success applying psychological research to business problems at scale. If you need help, you're in the right place.
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